Market Research Solutions:
You may well be facing a range of issues of which it is likely that the solution will rarely be provided by a single method or technique.
Our proposal will initially provide for you a framework for your market. This then becomes the basis of the proposal. Each market or problem is unique and typically would cover:
Consumer: Needs - Usage behaviour; Buying behaviour; Consumer typography; Demographics
Retail/Distribution - Distribution; Price; Promotional activity
Supplier/Manufacturer - Producers/Suppliers; Brands/Market share; Positioning; Pricing; Advertising/Promotions
Getting your brief right is fundamental. In your brief to us (either written or verbal) you should specify what you want to get out of the research and resultant actions.
The brief expresses your aims and objectives simply. On receipt of the brief we provide you with a detailed specification of what will deliver your required results.
This often results in a range use of methods which could include:
Telephone Survey examples of projects include:
We deliver both in-depth interview programmes for qualitative studies and scale survey programmes. Our experienced team works to develop methodology, refine and code questionnaires so we can provide a cost-effective and well considered research solution.
In addition, we have the capability to conduct telephone surveys in languages other than English, extending to more than 40 different languages.
We have a pool of experienced multinational interviewers, meaning that the message you want to deliver is understood and communicated in the natural language of the caller and the recipient.
Our Research Head Consultant: Ed Newton
After graduating in maths he began his career with Unilever, initially working for Research Bureau and then Levers where he was both a group research manager and then a brand manager. In 1980 he joined consumer products manufacturer SC Johnson to head their market research department. In 1985 he became a director of Innovation, a marketing and sales promotion agency. This was followed with a move as a director to Future Featuring Ltd and then GfK.
In 1996 he was one of the founders of City Insights and then on its acquisition by Tavistock Communications formed Prospect Consulting, and now also works with Meridian.
Ed is a full member of the Market Research Society, Chartered Institute of Marketing and Independent Consultants Group.