The Client – UKTI (UK Trade & Investment)
UKTI works with UK businesses to ensure their success in International markets and encourage the best overseas companies to look at the UK as their global partner of choice.
Meridian were appointed as a UKTI supplier marketing agency to assist in supporting their full suite of marketing services to include telemarketing, event population, advertising and event management.
We were asked to handle the event management of a regional leading business event. From handling the online award applications to developing a new registration website and contacting local businesses to prompt their nominations. We also handled all of the sponsorship for the award categories and an overall event sponsor (HSBC).
This culminated in a glittering event, attended by over 300 key business decision-makers where we also brought keynote and after dinner speakers together.