International event population
The Client
PennWell Corporation (USA) is a highly diversified media company providing print and on-line publications, conferences and exhibitions and information products to strategic global markets. They are a Business 2 Business media company whose products serve as a lens to the world – taking to market products where decision-makers look first to see what happens next in the industry sectors they lead in.
The Objective
PennWell’s conferences and exhibitions are the fastest growing of PennWell’s b2b community products, producing events of all sizes, from advanced technology conference and forums, to the largest power and fire exhibitions in the world. These events span the globe and are held on virtually every continent.
Through various sources of communication, PennWell’s aim is to populate all of their events with delegates from countries throughout the world. PennWell themselves do not have the resources or language capability to speak to potential delegates; this is where Meridian was utilised.
The Approach
Our unique ability to offer experienced call operators from call centres throughout the world, speaking in their native languages, has enabled PennWell to reach senior decision-makers in their own country, in the same time zone, culture and dialect.
Meridian’s solution has enabled PennWell to contact potential delegates in areas that would have otherwise been unreachable. We were able to talk with confidence and approach contacts in a professional way, following up requests for e-mails when required so that all show information and registration details are passed on quickly and easily. This personable, direct method of telemarketing into countries worldwide ensures that the sales message is transferred quickly, effectively and in a non-threatening manner.
The Result
Meridian’s ability to offer a flexible telemarketing service which accompanies PennWell’s existing communications has acted as a useful support to Pennwell’s existing marketing initiatives. Meridian have been supporting PennWell’s worldwide events for over 4 years and have been instrumental in populating events in Dubai, Germany, Italy, Russia, France, Spain and others, to increase delegate numbers and footfall figures year on year.
We have worked alongside PennWell with their event population requirements for 4 years and continue to do so as and when they hold events at worldwide locations.