Worldwide Calling Campaigns
the client
SunGard is one of the world’s leading software and IT services companies. SunGard serves more than 25,000 customers in more than 70 countries, including the world’s 25 largest financial services companies.
They provide software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software.
the objective
SunGard’s global presence means that they have contacts in all areas of the world. To make sure data was as fresh as possible and key contacts were captured and cleansed; they looked for a company which would allow them to streamline all international telemarketing activity.
the solution
Our worldwide presence and unique ability to offer experienced high calibre call operators throughout the world, speaking in their native languages, has enabled SunGard to reach senior decision-makers in their own country, in the same time zone, culture and dialect. By utilising local agents we were able to gather the vital information which enabled SunGard to proceed with targeted future marketing activity.
Meridian’s solution has enabled SunGard to simplify its international telemarketing strategy. We were able to approach high level organisations and contacts in a professional way, capturing all information as briefed by the client.