The Client – Volvo (UK)
Volvo is one of the leading motor manufacturers, distributing via dealerships throughout the UK. The Volvo values are to provide innovative technology and design to deliver a quality product which considers the environment and produces some of the safest cars in the world.
The Objective
Meridian were tasked with driving existing or past Volvo owners into their local Volvo dealership, to test drive a range of new cars which had been pre-registered and needed to be sold by the dealers, within a 10 day window.
The Approach
We worked on the customer databases and concentrated on those drivers who had purchased a Volvo car at least a year earlier. The sales offer was extremely attractive, offering a range of models with lots of extras and genuine cost savings against new car prices.
We booked potential buyers for an appointment at their nearest showroom, ensuring that the timescale was able to meet with getting the vehicles sold and registered by the target date.
The Result
The campaign generated more sales in 10 days than the previous month’s advertising campaign had achieved, at a fraction of the cost. Volvo viewed it as the best sales campaign they had ever done and followed this up with a further six campaigns over a six month period.
