Lead Generation
At Meridian we recognise that clients do not always have the time or resources to generate leads on a regular basis. Lead generation can be a time consuming process and qualifying them to be effective leads, it can become a costly task if employed in-house.
Lead generation through telemarketing is a direct method of speaking to potential clients. We are able to qualify leads by speaking with the individuals involved, these leads are then passed through to our clients with the knowledge that they are of the highest quality. We work off qualification criteria set by our clients to make certain that the leads are both credible and effective.
Our agents are fully trained on both the company they are working on behalf of and the product or service which they are promoting. This makes certain that they can respond to any queries the recipient may have, therefore acting as an extension of a client’s organisation.
During a campaign we distribute regular feeds of information to our clients to ensure they have the most up to date prospect details, enabling them to can follow up key prospects soon after they have been contacted.