Data capture and cleanse
Whether marketing campaigns are aimed at existing or potential customers, the key to their success is an accurate and up to date database. To ensure that marketing communications reach decision makers, a data cleanse on existing data or data capture on fresh data file is always recommended.
The most accurate way to obtain and verify data is over the telephone. This method is both direct and effective ensuring that we speak directly to the company involved, obtaining up to date details. Meridian has the resources to capture and cleanse data on an international basis making us a one stop solution for all data requirements. We are also able to offer the lowest costs possible for this, given our worldwide presence.
We always work to our clients brief, suggesting recommendations where necessary that will maximise their return on investment. We can capture individual level information such as; high level executives, key decision makers, job titles, email, address and direct extension numbers. On a company level we are able to work to our client’s criteria and provide fresh information on the number of employees, additional sites and line of business amongst a whole host of other disciplines determined by our clients.
Investing in marketing campaigns targeted at poor quality data is ineffective and seriously hinders the success of campaigns. Regular data cleanses are recommended to ensure that the ROI on a marketing campaign is as high as possible.