Client Case Studies

Telemarketing services to support Business Link’s regional marketing campaigns, to engage businesses into using their portfolio of services. This involved targeting specific industry sectors with a key skills / environmental / IT message and then contacting business decision-makers by telephone to offer help and assistance across a wide range of the Business Link portfolio of services.

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An innovative new approach to help patients living with diabetes manage their condition on a day to day basis. Part of this campaign involved a pioneering approach of contacting patients at home by phone to offer an educational self-management course of their choice. Calling also needed to be undertaken in both English and Sylheti Bengali to reflect the diverse ethnic mix of the target audience.

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Building information and leads on target companies throughout the UK through a steady regular contact programme to create understanding, long term relationships and develop their company and brand as helpful and reliable.

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PennWell’s conferences and exhibitions are the fastest growing of PennWell’s b2b community products, producing events of all sizes, from advanced technology conference and forums, to the largest power and fire exhibitions in the world. These events span the globe and are held on virtually every continent. Through various sources of communication, PennWell’s aim is to populate all of their events with delegates from countries throughout the world. PennWell themselves do not have the resources or language capability to speak to potential delegates; this is where Meridian was utilised.

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