The Client – PennWell
PennWell Corporation (USA) is a highly diversified media company providing print and on-line publications, conferences and exhibitions and information products to strategic global markets. They are a Business 2 Business media company whose products serve as a lens to the world – taking to market products where decision-makers look first to see what happens next in the industry sectors they lead in.The Objective
PennWell’s conferences and exhibitions are the fastest growing of PennWell’s b2b community products, producing events of all sizes, from advanced technology conference and forums, to the largest power and fire exhibitions in the world. These events span the globe and are held on virtually every continent.
Through various sources of communication, PennWell’s aim is to populate all of their events with delegates from countries throughout the world. PennWell themselves do not have the resources or language capability to speak to potential delegates. This is where Meridian is utilised.
Our unique ability to offer experienced call operators throughout the world, speaking in their native languages, has enabled PennWell to reach senior decision-makers in their own country, in the same time zone, culture and dialect.
Meridian’s solution has enabled PennWell to contact potential delegates in areas that would have otherwise been unreachable. We are able to talk with contacts in a professional way on behalf of the client, following up requests for e-mails when required so that all show information and registration details are passed on quickly and easily. This personable, direct method of telemarketing into countries worldwide ensures that the sales message is transferred quickly, effectively and in a non-threatening manner.
Meridian’s ability to offer a flexible telemarketing service which accompanies PennWell’s existing communications has acted as a useful support to Pennwell’s existing marketing initiatives. Meridian have been supporting PennWell’s worldwide events for many years to date and have been instrumental in populating events throughout the Middle East, Germany, Italy, Russia, France, Spain and others, to increase delegate numbers and footfall figures year on year.
“PennWell Corporation has worked with Meridian Marketing for a considerable number of years as they always deliver – on time, to specification and within budget.
Their ability to match the brief and produce accurate and comprehensive telemarketing, desk research and database development is second-to-none.
We fully endorse Meridian for their highly professional conduct and ability to tackle any project, whether it be field research or gathering data within complex and specific markets and regions.
Meridian always delivers outstanding results which is the reason for our longstanding business relationship”
- Sue McDermott, Marketing Manager, PennWell Corporation
(World leader in Media for Strategic Markets Worldwide)